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Ad industry creates that which will destroy its credibility
January 31, 2017
By: TOM BRANNA
Editor
The media, marketers and agencies are all responsible for the proliferation of fake news that is being devoured by less-than-savvy readers. Now, one industry executive is urging those responsible to help destroy that which they created. In a fiery speech to advertising leaders, the head of the Interactive Advertising Bureau called on marketers, tech firms and agencies to work alongside media companies to fight fake news. At the online advertising association’s Annual Leadership Meeting toda...
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